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Image-Line then served as the program's OEM for Mattel.

To gather income to support their servers, Image-Line had Dambrin develop an EJay clone called FruityTracks. However, the demo version released in December 1997 became so popular that the number of downloads quickly overwhelmed the Image-Line servers. Dubbed FruityLoops 1.0, the program didn't fit with Image-Line's other product lines of the time. In 1997 Dambrin gained an interest in music applications of the time such as Hammerhead and Rebirth 338, and developed a simple MIDI-only drum machine in an effort to merge the two products into a step sequencer that utilized both rows and steps. Image-Line also topped the Belgian game charts 4 years in a row with their CD version of the Belgian TV game show Blokken. Other Image-Line developers created products such as the invoicing program Fact2000 and E-OfficeDirect, a content-based web tool that would a precursor to their later product EZGenerator. Dambrin's next project for Image-Line was the platform game Eat This, a shoot 'em up game that involved killing aliens. They hired the 19-year-old to work for them, and his first game for the company was the game Private Investigator. Image-Line took an interest in Didier "Gol" Dambrin, the developer who won the overall Da Vinci contest as well as the Game category. Image-Line, which at the time had little money, won the contest in the multimedia category after reworking one of their game environments to fit the contest criteria. Didier "Gol" Dambrin Īround the time they released the games for Private, IBM launched the "Da Vinci" contest where the first prizes were color laptops.

The company officially adopted the name Image-Line in 1994.

Private released multiple Image-Line CD-ROM games including Private Prison and Private Castle. Around this time CD-ROM games such as The 7th Guest were becoming popular, inspiring Van Biesen and Cannie to begin working with Private, one of the larger producers of adult video games at the time. Their first product was an adult video game based on Tetris, which they then offered on floppy disks in the ad section of Computer Magazine.

Image-Line was founded by Jean-Marie Cannie and Frank Van Biesen, who after seven years of creating stock market software for Pavell Software, decided in 1992 to branch into video games.